Aura vs. Emerald – Are They Truly the Best, or Are We Being Sold a Dream?

When comparing Benjamin Moore’s Aura and Sherwin Williams’ Emerald, both are marketed as the pinnacle of premium paints. But as professionals, we know flashy claims don’t always reflect reality. Let’s explore the truth about these products and ask ourselves: is the premium price worth it, or are we just buying into the brand?

Aura by Benjamin Moore

Pros:

• Color Vibrancy: Aura’s Color Lock® technology ensures rich, fade-resistant colors.
• Coverage: Though marketed as a “one-coat” solution, this holds true primarily when covering similar or lighter colors with the same sheen. For drastic color changes, expect at least two coats.
• Washability: Its durable finish stands up to frequent cleaning in high-traffic areas.
• Eco-Friendly: Low VOCs make it safer for indoor applications.

Cons:

• Higher price tag.
• Slightly thicker consistency can make it tricky for less experienced painters.

Emerald by Sherwin Williams

Pros:

• Versatility: Performs well on various surfaces, including walls, trim, and even masonry.
• Moisture Resistance: Excellent choice for bathrooms and kitchens due to its mold and mildew resistance.
• Smooth Finish: Emerald’s self-leveling formula reduces lap marks.
• Environmentally Safe: Zero VOCs in most versions.

Cons:

• Coverage claims can be misleading. Like Aura, dramatic color changes or deeper hues require two coats for a consistent finish.
• Expensive, sometimes not offering a noticeable improvement over Sherwin Williams’ mid-tier options like Cashmere or SuperPaint.

The Bottom Line

Both paints deliver professional-level results, but neither truly lives up to the “one-coat wonder” myth unless you’re working with similar shades and a perfect surface. Aura shines in its vibrancy and durability, making it a top pick for interiors. Emerald is the go-to for versatility and damp environments.

Are We Being Brainwashed?

The premium paint market thrives on consumer trust. While both products are excellent, their price point often reflects branding as much as performance. In many cases, proper surface preparation, the right primer, and skilled application matter more than the label on the can.

Pro Tip from Paint Squad of Orlando: Skip the hype and focus on the fundamentals. Even mid-range paints, when applied correctly, can look and last just as good as the premium lines.

Let us know your experiences with Aura or Emerald in the comments! Ready to transform your space? Book with us today: Book Now.